Abstract, a perfect collaboration tool for designers who need their work perfectly organized, had an issue. An issue was called Wordpress and they really wanted to get rid of it.
The whole endeavour this time was to make sure the huge corporate site moved to a more editor friendly environment without issues and keeping 99 percent of the functionality of their old platform along with all SEO traffic.
Webflow development, information architecture, animation & interactions.
Abstract's beautiful site was quite unfortunately built for a Wordpress CMS and did not allow company's in-house design team the flexibility they needed to regularly update and modify it.
We at Finsweet were asked to make a seamless migration of everything to Webflow, rebuild the CMS parts with easy-to-edit system, and onboard the team to the new platform.
The turnaround was tight, Abstract team that QA-ed my build was absolutely ruthless in their attention to details (but in all honesty, thank you Daina, Vince, and Michael, the amount of things to keep an eye on was huge, I would've wasted so much time without you, guys!), materials plentiful, and amount of custom coding I had to write to work around some of the Webflow shortcomings was respectable.
But in the end it was one of my favourite projects ever, and I actually learned quite a few things during production.
Cheers to everyone I had a pleasure collaborating with on this project.
Check it out live and give Abstract app a try!