Playing movers for a designer's best friends

Abstract, a perfect collaboration tool for designers who need their work perfectly organized, had an issue. An issue was called Wordpress and they really wanted to get rid of it.

The whole endeavour this time was to make sure the huge corporate site moved to a more editor friendly environment without issues and keeping 99 percent of the functionality of their old platform along with all SEO traffic.



Webflow development, information architecture, animation & interactions.

the deal

Abstract's beautiful site was quite unfortunately built for a Wordpress CMS and did not allow company's in-house design team the flexibility they needed to regularly update and modify it.

We at Finsweet were asked to make a seamless migration of everything to Webflow, rebuild the CMS parts with easy-to-edit system, and onboard the team to the new platform.

The turnaround was tight, Abstract team that QA-ed my build was absolutely ruthless in their attention to details (but in all honesty, thank you Daina, Vince, and Michael, the amount of things to keep an eye on was huge, I would've wasted so much time without you, guys!), materials plentiful, and amount of custom coding I had to write to work around some of the Webflow shortcomings was respectable.

But in the end it was one of my favourite projects ever, and I actually learned quite a few things during production.

Cheers to everyone I had a pleasure collaborating with on this project.

Check it out live and give Abstract app a try!

Multi-disciplinary digital designer

2005 —
During these years I've seen things young designers wouldn't believe. Grunge and web2.0 on the rise at the beginning of 00s. I watched first responsive sites glitter in the dark at the dawn of 10s, and first UX-centric approaches emerging recently. I've seen skeuomorphism die. All those moments will not be lost in time.

The who

Hi, I'm Alex. For many years I've been in the process of improving the digital realm around me (and improving myself at the same time) in a couple of ways I could. Mostly by giving it a meaningful look, providing the cues to not get lost in it, and ensuring I am not getting carried away by the visual side of the job. Mind you the latter part is the hardest one.

The what

My field of expertise which may be of use to you, dear visitor, lies in the following:
  • visual design and art direction;
  • user experience design, UI design, and information architecture;
  • interactive design and animation;
  • strategic consulting and project management;
  • web development;
  • Oh, and I can also teach you a thing or two about climbing rocks, scaling mountains or proper tango posture if this is something you'll ever require.
get in touch
I am always happy to dirty my hands on a complex task, so do not hesitate to hit me up with your requests! And if your project will benefit the humanity in any meaningful way I will make a 50% discount right away. No kidding.