ScriptPro is a forward thinking pharmacy technology company that was the first adopter of a robotics technology. And most regretfully it had a very outdated online corporate presence that started to get in the way of its normal operations.
I got the task of completely revamping everything from scratch, simplifying the old website structure and scrapping most of the snowballed content that became quite unwieldy with years. Together with ScriptPro's marketing team we created a new narrative for the company, rebuilt information architecture of the site, and streamlined visitors' experience.
Interface design, animation & interactions, graphic design & illustrations, Webflow development.
Main issue with the old corporate website was the overabundance of information that was getting visitors and potential customers distracted, frustrated, and lost. The leads were not getting through, the sales were suffering.
New energetic management that came on board pushed hard for the desperately needed changes and we at Finsweet got to realize these changes.
We reduced the amount of pages from tens upon tens to just a dozen, removed all unnecessary content from those remaining, streamlined the way to the lead forms, and made sure everything on the site could be managed by anyone, not just dedicated developer.
The company had a long established colour palette already. The change was in shifting most of the usage from the bright blue to darker navy. This was to achieve a more mature look and get rid of the old school web2.0 feeling.
I never thought I will ever see much support from a big pharma corporation when it comes to unconventional visual solutions but team at ScriptPro were eager to try new things. Probably shouldn't have been surprised coming from people who risked it all to jump-start robotics in pharma field!