A recent contestant in the project implementation management field, conceived by a team coming from Behance, Adobe, Huge Inc, and Netscape, Baton is a startup that entered strongly the PM tools game. I got to make sure their marketing site was up to the software itself in quality and innovative approach.
The team had a rough idea as to where the concept should be heading and it was quite easy to find a common vector in design and interactions direction.
Concept, interface design, animation & interactions, graphic design & illustrations, Webflow development.
Baton is a new kind of project management tools laser focused on software implementation, with the easy going attitude.
I had to make sure we kept the playfulness without making things silly and over the top.
We introduced a simple concept of relay races (that's where the company names comes from) into design and weaved it throughout for good measure.
I came up with a large set of simple and accessible illustrations and animations to quickly highlight the points being made during software introduction and descriptions on various site sections.
Oh, and there is also Sparky (sorry, Sevan, I know your dog's name is different!) who is my favourite part of the whole project.
I expanded the already nice palette Baton used for its main software app with a few warm and inviting colours giving marketing site a contemporary attitude.
I chose grotesque fonts with unconventional features to represent the fresh start associated with Baton.
After the project completion I have nothing but the deepest respect for the Baton team who supported me during the process the whole way, and handled all 2020-branded force-majeures with grace and understanding.